Search Engine Optimisation (SEO) is the process of making your website attractive to Google, Yahoo!, Microsoft (Bing) and other online search engines, so that these search engines will send free visitors to your site.
Keyword Market Research
The first thing to understand is that every key phrase that searchers type into Google is a completely different market, with more or less competing pages, and more or less demand than every other key phrase, however similar.
So the first part of any SEO work is to identify phrases that people are actually typing in to search engines that are relevant to your market and product.
Initial On-Page Optimisation
Once we’ve researched the relevant keywords for your products or services, we can begin the process of making your web pages appear more relevant and authoritative to the search engines. There’s no trick or easy way out here – it takes good quality content that people will actually want to read!
Of course high quality content is not enough – the words for which you want your web pages to rank must appear in the right parts of the page, and indeed in hypertext links pointing from other sites to the page as well.
That’s the second part of the process once the “on page” optimisation is complete – link building.
Monthly Off-Page Optimisation
Google attributes more relevance (and hence higher positions in the search results,) to pages which have lots of links pointing to them from other pages. They interpret a link to a page as a “vote” for that page.
A head in the Cloud have experience of optimising websites specifically for locally-qualified search markets. See our detailed SEO Cambridge page for further information.
A head in the Cloud have many years’ experience of bringing sites into the front page of Google and the other search engines, and we keep up-to-date on changes in the industry so you can be sure that the tools and techniques we use to optimise your site will be the latest and best.
We don’t use any “black hat” techniques that could see your site banned from the engines – it’s too risky and in the long run a less profitable strategy than giving the engines – and the searchers – what they want – high quality information relevant to their search terms.
SEO is an investment
An investment in organic SEO is often a sounder long-term proposition than pay per click advertising, as once the initial work has been done, the highly targeted traffic keeps coming to your website with only a smaller outlay in maintaining your position.
Its also an open secret among those who target both paid and free search engine traffic that free traffic coming to your site by virtue of organic SEO tends to be higher-converting.
Contact A head in the Cloud now to see how we can quickly and effectively help you develop your business.
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We only take on work that provides you with excellent value, because your online success is ours.
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